A better website starts with understanding the business.

I do more than make websites look polished. I help businesses figure out what the site needs to communicate, what customers need to understand, and how the experience should guide people toward the next step.

Different businesses. Different jobs for the website.


These case studies show the kind of work I’m best at: stepping into something complicated, understanding what is really happening, and turning that complexity into a more usable experience.

Sunny Slope Venue
Wedding + event venue

Sunny Slope Venue

A venue site has to do more than list amenities. It has to help people imagine the experience, answer practical questions, build confidence, and move naturally toward an inquiry or visit.

The challenge

Turn interest into confidence without overwhelming people with information.

The direction

Visual storytelling, clearer planning information, and a stronger inquiry journey.

Customer Journey Logo Design Content Hierarchy Conversion UX
Chix and Wix
E-commerce + experiences

Chix and Wix

This site has to do several jobs at once: sell products, explain candle experiences, support events, handle refills and subscriptions, and still feel like one coherent brand.

The challenge

Make multiple offers feel connected instead of competing with each other.

The direction

A clearer brand experience across shopping, discovery, events, and repeat purchase.

E-commerce UX Experience Design Content Conversion Logo Design
Chatham Advisory Group
Advisory / professional services

Chatham Advisory Group

Professional-services websites need to feel credible quickly. The challenge is often less about adding more content and more about making the expertise, offer, and next step easier to understand.

The challenge

Present a sophisticated service without making the site feel dense or generic..

The direction

Clearer positioning, stronger hierarchy, and a more intentional path to contact.

Website Strategy Logo Design Professional Services UX Content Structure
Senyah Compliance
Compliance consulting

Senyah Compliance

Technical and regulatory services can be difficult to explain. The website has to make a specialized offer understandable without watering down the expertise behind it.

The challenge

Make complex services easier for prospective clients to understand and evaluate.

The direction

Clearer language, stronger service organization, and a more credible professional presence

Information Architecture Content Clarity Website Design

I do not start with “What should the homepage look like?”

I start with what the business needs the site to do and what the customer needs to understand. The design comes from that.

Understand
What are you selling, who is it for, and what gets in the way today?

Structure
What should people see, in what order, and what should they do next?

Design
Turn that strategy into a site that feels clear, credible, useful, and distinctly yours.

The answer may be a refresh. It may be a redesign.We can figure that out first.


Tell me what you're trying to improve.

You do not need to diagnose the UX problem first. Start with what you are seeing, what customers are telling you, or what you want the website or product to accomplish.