UX Strategy Lab: About
Crafting User Experiences
That Matter
Translating your business goals into digital experiences that engage and convert.
Meet Michelle Morley:
Your Strategic Design Partner
As a product design executive with over 15 years of experience transforming complex challenges into intuitive digital solutions, I bring enterprise-level UX expertise to growing businesses and startups. My mission is simple: helping ambitious companies create exceptional digital experiences that their customers will love.
Why Partner
With Me?
Entrepreneurial Insight Meets
Design Excellence
As the founder of
Chix and Wix,
a thriving eco-conscious candle company, I understand firsthand the unique challenges that entrepreneurs face. This dual perspective as both a UX leader and business owner allows me to approach your projects with practical, results-driven solutions that align with your business goals.
Making Enterprise-Level
UX Accessible
Throughout my career leading design teams at Fortune 500 companies and high-growth startups, I've developed proven strategies for creating successful digital products. Now, I'm passionate about making this expertise accessible to growing businesses through flexible, scalable solutions.
My Professional Background
My depth of experience across industries including fintech, travel tech, contingent workforce solutions, marketing technology, agencies, and non-profits gives me unique insight into solving complex UX challenges for both B2B and B2C products.

Head of Product & UX Design
Brightfield
I tackled one of my biggest challenges here: making complex labor data actually make sense to people who weren't data scientists. I built data visualization systems that turned overwhelming spreadsheets into clear insights anyone could understand. I'm particularly proud of creating a progressive disclosure model that let users dig deeper only when they needed to, which dramatically improved how people used the platform. I also set up our first real research program, combining what users told us directly with how they actually used the product.
Senior Creative Director
Capital One
At Capital One, I led the "Living Money" initiative, which was all about helping people understand their money in a way that actually made sense. Banking can be intimidating, and we wanted to change that. I focused on turning complex financial concepts into experiences that felt clear and trustworthy. I ran design sprints and workshops that pushed our team to think beyond traditional banking interfaces. This was where I really saw how good design could help people feel more confident about their finances.
Director of UX
Network Solutions
At Network Solutions, I led the UX storefront team, helping build their B2C platform with innovative new products. I focused on making domain-related services more user-friendly, from domain registration to SEO tools. This role taught me how to simplify technical concepts for everyday users who just wanted to establish their online presence without getting lost in the jargon. I really enjoyed transforming complex domain management processes into intuitive experiences that small business owners could navigate with confidence.
Design Director
Upside Business Travel
Leading an 8-person design team, I completely reimagined what business travel booking could be. We mapped out the entire customer journey to find all the pain points that travelers experienced, which helped us create a much simpler booking experience. I loved working with users of different tech comfort levels to make sure our platform worked for everyone – from tech-savvy millennials to executives who still preferred printing their itineraries. This role taught me how design can transform even the most frustrating experiences.
Design Manager
Siteworx (Agency)
Agency life was a fantastic crash course in versatility. I directed design teams across all kinds of projects, which taught me to adapt quickly to different industries and challenges. I loved mentoring younger designers while also rolling up my sleeves to create work that made our clients happy. One of my strengths was explaining design decisions to stakeholders in a way that connected to their business goals, which helped us push through some pretty innovative approaches that might otherwise have been rejected.
Web Designer
Matrix Group
This is where my journey began, designing websites for associations and non-profits. I loved the challenge of taking complex membership structures and turning them into websites that actually made sense. Each organization had its own unique needs and constraints, which taught me to be creative with solutions. I'm still proud of some of the approaches we developed for member engagement – they really stood out at a time when most association websites were basically just online brochures.
What Sets Me Apart
Enterprise UX Leadership
With over 15 years leading design teams at major organizations, I bring proven methods for creating exceptional user experiences at scale:
- Strategic Vision: Experience transforming complex business challenges into clear UX strategies
- Cross-Functional Leadership: Expertise guiding collaboration between design, engineering, product, and marketing
- Design System Development: Proven success creating scalable design systems that ensure consistency and accelerate development
- Data Visualization Expertise: Specialized skill transforming complex information into intuitive visual experiences
Entrepreneurial Perspective
As the founder of an eco-conscious consumer brand, I understand the realities of running and growing a business:
- Resource Optimization: Experience maximizing impact with limited resources
- Growth Focus: Commitment to solutions that drive measurable business results
- Practical Implementation: Understanding of real-world constraints and opportunities
- Brand Building: Firsthand experience creating cohesive brand experiences
Technical Depth with
Business Acumen
My approach balances technical excellence with business strategy:
- AI & Emerging Technology: Expertise designing intuitive experiences for advanced technologies
- Business Intelligence: Experience creating dashboards and analytics interfaces that drive decision-making
- Process Optimization: Proven methods for streamlining design and development workflows
- User Research: Specialized techniques for uncovering insights that drive product strategy
My Approach
(01)
Every engagement begins with understanding your business goals, user needs, and current challenges. This foundation ensures all design decisions support your broader business strategy.
Strategic Discovery
(02)
I deliver solutions you can actually implement, considering your resources, timeline, and budget. No ivory tower consulting, expect hands-on involvement and practical recommendations.
Practical Solutions
(03)
Everything we create together is built to scale. From design systems to workflow processes, I help you lay the groundwork for sustainable growth.
Growth-Minded Design
(04)
Success isn't just about beautiful designs, it's about business impact. We'll define clear metrics and track progress to ensure your investment delivers real value.
Measurable Results
My Values
- Excellence: Commitment to exceptional quality in every deliverable
- Empathy: Deep understanding of both user needs and business realities
- Innovation: Passion for finding creative solutions to complex challenges
- Integrity: Transparent, honest guidance even when it's challenging
- Growth: Dedication to continuous improvement and knowledge sharing
Professional Background
- 15+ Years in UX Leadership: Experience leading design teams and driving user-centered product strategy
- Cross-Industry Expertise: Work spanning financial services, travel, marketing technology, data analytics, and more
- Technical Proficiency: Expert in leading design tools, visualization techniques, and design system implementation
- Continuous Education: Ongoing commitment to staying at the forefront of UX best practices and emerging technologies
