UX Strategy Lab: Fractional Leadership

What is

Fractional UX Leadership?


Perfect for growing businesses that need enterprise-level UX expertise without the full-time commitment. I provide both strategic direction and hands-on design work to help you build better digital experiences.

What is Fractional UX Leadership?

Quick Answer

Fractional UX leadership is part-time strategic UX guidance combined with hands-on execution. You get enterprise-level UX expertise for 15-30 hours per month, typically costing $6,000-$12,000/month - significantly less than a full-time UX director who would cost $180,000+ annually. Unlike traditional UX consultants who only provide strategy documents, I provide both strategic direction AND create actual wireframes, prototypes, and designs.

Think of me as your part-time UX Director who doesn't just point the way forward - I help build the path too.


After 25+ years building digital products, I know the difference between UX advice that sounds good and UX work that actually gets implemented.

When Do You Need Fractional UX Leadership?

These are the signs that you're ready for both strategic UX guidance and hands-on execution capability.

1

Your Team Needs Direction AND Support

You need UX leadership but also need someone who can actually create the designs and prototypes, not just assign more work to your already busy team.

2

You Can't Justify a Full-Time UX Director

A senior UX director costs $180,000+ annually. You need that level of expertise but only 20-40 hours per month, not full-time.

3

Strategy Documents Haven't Been Enough

You've tried consultants who gave you great strategies but left you to figure out implementation, resulting in watered-down execution.

4

You Want Modern Digital Experiences

Your digital products should feel as smart and helpful as the apps your customers use every day, but you're not sure how to get there.



5

You're Building or Scaling a Product Team

Your product team needs UX guidance and mentoring while also delivering actual design work on important features.

6

You're Ready to Invest in UX Excellence

You understand that great user experience is a competitive advantage and you're ready to invest in getting it right.

What I Actually Do as Your Fractional UX Leader

Think of me as your part-time UX Director who provides strategic guidance, mentors your team, AND delivers actual UX work.

Set UX Strategy & Vision

Establish clear UX direction that aligns with your business goals and accounts for modern user expectations.

Create Wireframes & Prototypes

Design user flows, wireframes, and clickable prototypes for your most important features and interactions.

Guide & Mentor Your Team

Help your designers and product managers make better UX decisions and grow their skills through direct collaboration.

Regular Strategic Reviews

Ongoing reviews of product direction, feature priorities, and UX quality to keep you on track.

Design Key Interfaces

Create high-fidelity designs for your most important user interactions, designed for modern user behavior.

Establish Scalable Processes

Create UX workflows that grow with your business and improve the quality of everything you build.

Lead User Research

Conduct research and analysis to make decisions based on real user behavior and needs, not assumptions.

Implementation Support

Work with your development team to ensure UX designs are implemented correctly and maintain quality.

How Much Does Fractional UX Leadership Cost?

Flexible engagement models that fit your business needs and budget, significantly less expensive than hiring a full-time UX director.

Growth Partnership

Ongoing partnership where I work with your team to guide UX strategy, build internal capabilities, and execute key UX deliverables.




$8,000/month

20 hours monthly | 3-6 month engagement


ideal For:


Growing companies (10-50 employees) who need consistent UX guidance without full-time expense. Teams that want to level up their UX capabilities.

Featured Services:

Bi-weekly strategy sessions

User research and analysis

Team mentorship and training

Design system development

Key feature wireframes/prototypes

Executive UX Leadership

Strategic guidance at the leadership level plus hands-on execution for your most important UX challenges. Best of both worlds for scaling companies.


$12,000/month

30 hours monthly | Ongoing engagement


ideal For:


Scaling companies (50-500 employees) needing senior-level UX leadership plus hands-on execution. Complex products requiring strategic oversight.

Featured Services:

Weekly strategy sessions

Full UX team leadership

Advanced user research

Service blueprint creation

Complete design deliverables

Strategy + Execution Sprint

Perfect for getting quick clarity on UX direction plus key deliverables. Strategic roadmap AND wireframes/prototypes to get you started.


$7,500

4-6 week project | Strategy + execution deliverables


ideal For:


Companies needing focused UX work on specific challenges. Teams launching new features or products who need both strategy and execution quickly.

Featured Services:

 UX strategy and roadmap

User journey mapping

Key feature wireframes

Interactive prototypes

Implementation guidelines

Common Questions About Fractional UX Leadership

  • When do you need fractional UX leadership?

    You need fractional UX leadership when your team needs both strategic direction and hands-on UX work, but you don't need or can't afford a full-time UX director. Perfect for growing businesses with 10-500 employees.


  • What's the difference between this and hiring a UX consultant?

    Traditional UX consultants provide strategy documents and leave. Fractional UX leadership includes ongoing strategic guidance PLUS actual wireframes, prototypes, and designs. You get both direction and execution.

  • Do you work remotely or on-site?

    I work primarily remotely but can arrange on-site visits for workshops, team sessions, or important milestones. Most fractional UX work is done remotely with regular video check-ins.

  • How do you integrate with existing teams?

    I integrate with your existing team and processes. Part of the value is making your team more UX-capable through mentoring and collaboration, not replacing your people.

  • How much does fractional UX leadership cost?

    Fractional UX leadership typically costs $8,000-$12,000 per month for 20-30 hours of strategic guidance and hands-on execution. This is 60-70% less expensive than hiring a full-time senior UX director.

  • How long does a fractional UX engagement last?

    Most engagements run 3-6 months initially, with many clients continuing ongoing partnerships. The timeline depends on your goals and how quickly you want to build internal UX capabilities.

  • What size companies benefit from fractional UX leadership?

    Companies with 10-500 employees who understand UX is important but don't need a full-time UX director. Especially effective for SaaS companies, funded startups, and growing service businesses.

  • What if we decide we need a full-time UX person?

    That's often the goal! I can help you define the role, interview candidates, and transition responsibilities. Many clients start fractional and then hire full-time as they grow.

Smart Investment, Strategic Returns

Fractional UX Leadership typically costs $8,000-$12,000 per month, depending on the scope and mix of strategic vs. execution work. Much less than a full-time senior UX leader (who would cost $180,000+ per year), but with the same level of strategic thinking plus hands-on capability.

What This Investment Gets You:

01

25+ years of full-stack UX experience applied to your specific challenges

02

Both strategic guidance AND actual UX deliverables you can use immediately

03

Modern UX thinking that understands how user behavior is evolving

04

Competitive advantage through superior digital experiences

05

Team that becomes more UX-capable through direct mentoring

06

Faster execution because strategy and implementation happen together

07

Faster execution because strategy and implementation happen together

08

Option to scale up or down based on your business needs

Ready for Strategic UX Leadership

+ Hands-On Execution?

Let's start with a free assessment to see exactly where fractional UX leadership could help your business most. No sales pitch, just honest insights about your UX needs and opportunities.

Contact Us