Precise Moves Create Powerful Results
Design for How People
Use Technology Today
Like the precision of a hummingbird, I help businesses create digital experiences that feel natural, smart, and genuinely helpful. Your customers already expect technology to be intuitive and personalized. I make sure your products deliver exactly that.
Find Out If Your Digital Product Is Ready for Today's Users
Take the free 2-minute AI UX Assessment and get a personalized report with specific recommendations
Your UX Readiness Score
Based on how users actually interact with your product
Specific Action Steps
What to focus on first for maximum impact
Expert Insights
25+ years of UX experience applied to your situation
What is UX and
Why Does It Matter?
Quick Answer:
UX (User Experience) is whether people can actually accomplish what they came to do on your website or app without getting frustrated and giving up. It's the difference between customers completing their goals or abandoning them halfway through.
Think about your own experience:
You know that app on your phone that just works - you open it, get what you need, and you're done. Then think about that website that made you want to scream because you couldn't figure out how to checkout or find basic information. The difference? When your customers have the first experience, they become advocates. When they have the second experience, they find your competitors.
What UX Actually Is
- How easy it is for someone to accomplish what they came to do on your website or app
- Whether people understand what to click, where to go, and how to get help
- The difference between someone completing their task or abandoning it halfway through
- Making complex things feel simple and intuitive
What UX Is NOT
- Just making things look modern or trendy
- Adding more features to your product
- Following design trends you saw on other websites
- Something only tech companies or big corporations need
Why This Matters for Your Business
- 88% of users won't return to a website after a bad experience
- Every frustrated user is potential revenue walking away
- Good UX reduces support costs because people don't get stuck
- When people can actually use your product, they buy more and recommend you to others
Full-Stack UX: From Strategy to Beautiful Interfaces
I don't just tell you what to do, I can actually do it. From research to final designs, I handle every aspect of user experience so you get cohesive, thoughtful solutions. Here's what full-stack UX looks like in practice:
User Research & Strategy
Understanding what your customers actually want and need, not just what they say they want
Journey Mapping
Mapping out the complete customer experience and finding opportunities to delight
Smart Product Strategy
Designing digital products that feel intelligent and helpful, not just feature-packed
Wireframing & Prototyping
From rough concepts to clickable prototypes that you can actually test with users
Interface Design
Beautiful, intuitive interfaces that make complex things feel simple
Testing & Validation
Making sure your digital products actually work for real people in real situations
Fractional Leadership
Strategic UX guidance when you need it, without the full-time commitment
Conversational Experiences
Designing interactions that feel natural and conversational, not robotic
Why Growing Businesses
Choose Me
I've been designing digital products since before smartphones existed. I know what works, what doesn't, and how to avoid the expensive mistakes most businesses make.
Most UX Professionals
- Focus on making interfaces look modern
- Apply yesterday's best practices to today's problems
- Create strategy documents you have to implement yourself
- Treat new technology as just another feature to add
- Design for how people used to behave online
- Wait for industry standards before taking action
My Approach
- Design experiences that feel effortless and intelligent
- Combine 25+ years of experience with current user behavior
- Deliver both strategy AND the actual designs
- Build smart, helpful experiences from the ground up
- Design for how people actually use technology today
- Lead the conversation about what's possible
What Happens When You Get User Experience Right
These results come from businesses that invested in
strategic user experience design
300%
Higher customer engagement
$100
Return for every $1 invested in UX
25%
Faster development of products
50%
Reduction in support tickets
Proven at Enterprise Scale
Former Fortune 500 design director with documented results building products for millions of users. See the strategic approach and team leadership that delivers real business outcomes.
Common Questions About UX Strategy
What is fractional UX leadership?
Fractional UX leadership is part-time strategic UX guidance combined with hands-on execution. You get enterprise-level UX expertise for 15-40 hours per month, typically costing $8,000-$15,000/month.
What size companies do you work with?
I work with growing businesses and startups, typically 5-500 employees. Companies that understand UX is a competitive advantage but don't need a full-time UX director.
Do you work with existing teams?
Yes! I integrate with your existing team and processes. Part of the value is making your team more UX-capable through mentoring and collaboration.
How is this different from other UX consultants?
Unlike traditional UX consultants who only provide strategy documents, I provide both strategic guidance AND create actual wireframes, prototypes, and designs. Plus I understand modern user behavior.
How quickly will I see results?
Most clients see improvements in user engagement within 60 days. The exact timeline depends on your starting point and goals, but good UX changes have immediate impact.
What's included in your UX work?
Full-stack UX: user research, strategy, wireframes, prototypes, interface design, and testing. I handle every aspect of UX so you get cohesive solutions.
25+ Years of UX Leadership Experience
From Fortune 500 companies to high-growth startups, I've led UX teams and built digital products used by millions of people.
Former Senior Creative Director at Capital One • Design Director at Upside Business Travel • Head of Product & UX at Brightfield
Senior Creative Director at Capital One, transforming how millions of customers understand and manage their money through the "Living Money" initiative
Design Director at Upside Business Travel, built and led 8-person design team creating mobile-first business travel experiences
Head of Product & UX Design at Brightfield, transformed complex labor data into intuitive visualizations and created the company's first design system
Led cross-functional design teams, established design systems that reduced development time by 25%, and mentored designers across multiple organizations
Pioneer in AI-powered data storytelling, conversational interfaces, and smart digital experiences that feel natural and helpful
